CAREER JOURNEY

Built Through Experience.
Strengthened by Every Role.

From visual design and virtual assistance to project leadership, web development, customer experience, and digital operations, my career has been shaped by continuous growth, hands-on work, and solving real business challenges.

15+ Years of Experience
5 Career Chapters
6+ Core Skill Areas
2008
2010
2016
2018
2025
CAREER EVOLUTION

Creative → Digital → Leadership

A career built across design, technology, customer experience, and operations.

2022 2025
WEB · HUBSPOT · PROJECT LEADERSHIP

HubSpot Specialist, Webmaster,
Project Team Lead & UI/UX Designer

Branssen Webmasters Freelance

Managed complex digital projects across websites, automation, CRM, UI/UX, and team coordination while improving delivery speed, lead handling, and overall project performance.

60+ HubSpot workflows implemented, improving lead quality by 40% and reducing response time by 30%.
30+ WordPress and Joomla websites managed and optimized for SEO, performance, and responsiveness.
96% Project completion rate after improving coordination with ClickUp, Trello, and Slack.
55% Increase in SaaS feature adoption after redesigning the client dashboard experience.
HubSpot Joomla WordPress UI/UX ClickUp Project Management
2018 2021
ECOMMERCE · SUPPORT · OPERATIONS

Ecommerce Support Specialist

Branssen Webmasters Freelance

Supported online stores across Shopify, WooCommerce, and Etsy while improving listings, customer support, inventory workflows, branding, and conversion performance.

20+ Ecommerce stores supported across Shopify, WooCommerce, and Etsy.
70% Reduction in product-related inquiries after optimizing more than 150 listings.
4.9★ Improved one Etsy store's rating from 3.8 through better branding and product presentation.
60% Reduction in manual inventory workload through automated stock tracking.
Shopify WooCommerce Etsy Customer Support Email Marketing
2016 2018
DESIGN · VIDEO · SALES & MARKETING

Graphic Artist, Video Creator,
VA & Sales Marketing Specialist

Stratus LLC Freelance

Produced high-volume creative assets and marketing campaigns for real estate, legal, eCommerce, and service businesses.

700+ Graphic assets produced for clients across multiple industries.
100+ Promotional and advertising videos created.
42% Increase in advertising click-through rate through stronger creative and branding.
112 Sign-ups generated during the first week of one campaign launch.
Graphic Design Video Marketing Lead Generation Sales Support
2010 2015
TEAM LEADERSHIP · CREATIVE · OPERATIONS

Graphic Artist, Video Creator
& VA Team Lead

JanzCo Virtual Services Solutions Full-time

Led and coordinated virtual assistant teams while building repeatable creative systems, workflows, and processes across client accounts.

5–12 Virtual assistants managed across active client projects.
600+ Branded graphics and videos delivered.
45% Faster content delivery after introducing reusable design systems and templates.
60% Reduction in project delays through more structured collaboration and task management.
Team Leadership Virtual Assistance Graphic Design ClickUp Operations
2008 Present
CREATIVE · BRANDING · FREELANCE

Freelance Visual Artist

Mario Services Hybrid

Providing custom visual design, branding, promotional artwork, and creative support for businesses and organizations across different sectors.

35+ Clients supported through illustration, branding, and promotional design.
120% Increase in Instagram engagement for a real estate client using a stronger visual identity.
72h Sell-out period for one online clothing campaign supported by promotional design.
20K+ Organic audience reach for climate awareness campaign artwork.
Illustration Branding Graphic Design Social Media Campaign Design

Tools That Support
How I Get Work Done.

My experience spans a mix of platforms, systems, and creative tools used across website development, project management, customer experience, eCommerce, marketing, and digital operations.

01

Web & CMS

Platforms and technologies used to build, manage, optimize, and maintain websites.

Joomla WordPress HTML CSS Responsive Design
02

CRM & Automation

Systems used to support lead management, customer journeys, and automated workflows.

HubSpot CRM Workflows Email Automation Lead Management
03

Project Management

Tools for organizing projects, coordinating teams, documenting work, and tracking delivery.

ClickUp Trello Slack Documentation Workflow Planning
04

eCommerce

Platforms used for product management, store support, merchandising, and customer service.

Shopify WooCommerce Etsy Product Listings Inventory
05

SEO & Analytics

Tools and practices used to monitor search visibility, performance, content, and website behavior.

Google Search Console Google Analytics Keyword Research On-Page SEO Content Strategy
06

Creative & Marketing

Tools and skills used to create visual assets, campaigns, content, and marketing materials.

Canva Graphic Design Video Creation Email Marketing Social Media

Experience Is Valuable.
How You Use It Matters More.

Beyond tools and job titles, I bring a practical approach to problem-solving, communication, ownership, and execution. I work best where strategy and hands-on implementation need to come together.

01

Ownership

I take responsibility for understanding the goal, identifying what needs attention, and following work through instead of waiting for every next step to be assigned.

02

Clear Communication

I keep stakeholders informed, document important decisions, and translate technical or operational issues into language that is easier for teams and clients to act on.

03

Practical Problem-Solving

I focus on solutions that are realistic, maintainable, and appropriate for the business instead of adding unnecessary complexity.

04

Cross-Functional Thinking

I look beyond a single task and consider how websites, content, customer experience, workflows, marketing, and operations affect one another.

05

Continuous Improvement

I regularly review what is working, what is creating friction, and where processes, content, or digital experiences can be made stronger.

THE NEXT CHAPTER

Experience Built Over Time.
Ready for What's Next.

I bring years of hands-on experience across web development, project management, customer experience, design, marketing, and digital operations. If you're looking for someone who can understand the bigger picture and help turn ideas into practical results, I'd be glad to hear what you're working on.