Work History
Hubspot Specialist, Web Master, Project Team Lead, UI/UX Designer
Branssen Webmasters (Freelance) | Jan 2022 – June 2025
- Implemented 60+ automated workflows in HubSpot, increasing lead quality by 40% and reducing response times by 30%.
- Managed and optimized 30+ WordPress and Joomla websites for responsiveness, speed, and SEO.
- Led cross-functional teams using ClickUp, Trello, and Slack, increasing project completion from 70% to 96%.
- Redesigned a client SaaS dashboard, improving feature adoption by 55% and reducing onboarding time by 35%.
Ecommerce Support Specialist
Branssen Webmasters (Freelance) | Jun 2018 – Dec 2021
- Supported 20+ Shopify, WooCommerce, and Etsy stores with product uploads, customer service, and email campaigns.
- Reduced product-related inquiries by 70% and increased checkout completion by 28% after optimizing 150+ listings.
- Improved branding, templates, and descriptions — increasing one Etsy store's rating from 3.8 to 4.9 stars.
- Automated stock tracking, reducing overselling errors and cutting manual workload by 60%.
Graphic Artist / Video Creator / VA / Sales & Marketing Specialist
Stratus LLC (Freelance) | Jan 2016 – May 2018
- Produced over 700 graphic assets and 100+ video ads for real estate, legal, eCommerce, and service businesses.
- Increased ad CTR by 42% and sales by 27% through branding and media design.
- Created high-converting visuals and social media campaigns, generating 60+ new leads and closing 3 deals in 90 days.
- Generated 112 sign-ups in the first week of a launch through custom graphics and videos.
Graphic Artist / Video Creator / VA Team Lead
JanzCo Virtual Services Solutions (Full-time) | Oct 2010 – Dec 2015
- Led a team of 5–12 virtual assistants, producing over 600+ branded graphics and videos across industries.
- Built design systems and templates, cutting content delivery time by 45% and increasing client retention by 30%.
- Boosted listing engagement by 60% with 80+ real estate graphics and 25+ teaser videos.
- Introduced ClickUp and structured team collaboration, improving efficiency by 40% and reducing delays by 60%.
Freelance Visual Artist
Mario Services (Hybrid) | Feb 2008 – Present
- Created custom illustrations, branding, social media graphics, and promotional art for 35+ clients in various sectors.
- Increased Instagram engagement by 120% for a real estate firm using cohesive visual identity.
- Designed promotional materials for an online clothing brand, helping it sell out in 72 hours.
- Created campaign artwork for a climate awareness non-profit, reaching 20,000+ users organically.
- Helped a law firm modernize onboarding and event materials, increasing bookings by 15%.